March 16,
2012 “Summary of Social Networking Training Class”
Dear CEO
members:
I’d like
to update you for Social Networking Training Class since it is the first
activity in our newly released 2012 CEO Calendar.
Yesterday’s
lecture was given by Sahar Andrade. It is specially
designed for business owners who want to explore business interests and
activities online and want to update knowledge of know-how. The key
question is: what can social networking do for my business?
Meanwhile, many young employees and even business owner’s kids have largely
involved into social networking communications. It requires business
owners to closely follow up and catch the trends.
The class
went through most influential networks engines such as Linkedin,
Facebook, Twitter, Yelp, Flickr,
BuzzNet, YouTube, and many others. It addressed
several major issues as following:
·
What
is the privacy concern?
·
What
are the differences of those social networking engines?
·
How
to start and select one for your business social networking purpose of
expanding market presence and reach new customers?
·
CMR
is important for business management in the follow-up and tracking the business
from contacts coming in from social networking and online marketing.
·
What
is the opportunity for business owners there and why?
A 2011
Citibank survey revealed that “use of social media increased significantly over
the last year, with 36% of small business owners saying they use social
networking sites such as Facebook, Twitter or Linkedin to market their business, compared to just 19% a
year ago.” That is almost a 100% jump in social media usage from 2010 to
2011.
It was a
3-hours class. It is free to CEO members.
Our next
topic is “Online Communication”. It is scheduled on 3/29 (Thursday) at
University of the West. Please make your reservation first.
Have a
good weekend!
Best
regards,
Cheng Lu
President
Chinese CEO Organization
Tel: 714-690-3700
Ext-211
Fax: 714-690-9697
Email: chenglu@chineseceo.org
Website: www.chineseceo.org